Let's start from what an electronic digital signage is capable of doing. I will use an example to illustrate. Let's say that at 9 a.m. you want to show the current weather report next to an advertisement of for the local retailer. But what if you need to manage more than 1,000 displays across multiple time zones? It will be tedious to create, manage, and schedule simple content more than 1,000 times. Given the help of advanced and intelligent digital signage system, you can design your content on a data server for just one time and let the system take care of the rest of the tasks, such as time scheduling for different time zones, language selection and local weather information obtaining.
In past, to accomplish those works the you need to prepare a standalone data storage and operating server to storage and design the content. You also need to build up stable network connections from the data server to each display around the world. After setting all those up, you then have to spend time and money on maintaining and purchasing equipments, as well as enhancing the security level of your data server to avoid hackers.
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By outsourcing your data server to the cloud computing service provider, you will have more flexibility to manage content from anywhere in which has a stable Internet access. Due to the pay-per-use feature of cloud computing service, you can considerably lower your operating and maintaining costs.
